This week, I have been feeling a little bit like a rock star. We have started working from a very cool co-working space in West End that
used to be a night club. I can’t tell you how many times this week I’ve walked onto the stage and been desperate to shout “Check, 1, 2” into
the office void. It would be the fulfilment of a life-long dream. But, due to my overwhelming sense of trying to fit in and fear of
embarrassment, I have resisted. It make me ponder, what would small business owners do differently if they weren’t bound by convention?
Thinking big launched people like Richard Branson and Jeff Bezos into space. But you don’t have to go to that extreme to break free. For
example, West End is awash with cafes but there are a couple who have stepped out of the ordinary by offering something that sets them
apart. West End Coffee House (or WECH to locals) serves great coffee but is mainly known for it’s delightfully delicious Thai lunch
specials. Not the type of fare you would normally associate with a coffee shop, but it’s made them a very popular local icon. Then there’s
Who shot the Barista. They have totally embraced the West End vibe of graffiti art by painting their cute cottage with a Tuscan laneway
scene. Not only do they make great coffee but also add to the ambiance of the West End city scape with their inspired art. People come for
the photo op but return because the coffee is fab. Clever. So, I am challenging you all. In your business, define your super power. What can
you do differently from your competitors to make new customers take notice? Me, I’m off to buy a microphone so I can belt out “Khe Sahn” on
the office stage on my next visit. Wish me luck.