About Us


Appy Books was born!

In 2014, Tracey was working as a business analyst for a large mining company. The corporate vibe had lost it's shininess and she wanted to find a new challenge; a place where she could use her management accounting and analysis skills to make a difference for small businesses.
Appy Books was born!

Since then, Appy Books has built a growing portfolio of small business clients, implemented cloud-based automated accounting solutions for compliance bookkeeping and provided practical and insightful analysis into the health and direction of these businesses. Appy Books often acts as the plain-speaking glue between accountants and business owners.  The three of us work as a team to become an unbreakable triangle, moving towards the same goals. Appy Books are a sounding board and helping hand on a regular basis, not just at year end. They are bookkeepers that care about their client's  success.

Tracey Rubens

Tracey Rubens is a self-confessed numbers nerd. She has 35 years corporate experience in financial analysis and accounting software implementations. Tracey holds a Bachelor of Business (Accounting), is a registered BAS Agent and is passionate about helping small businesses succeed through automating their financial processes and improving their cash flow and financial understanding.

In December 2022, Tracey was crowned the Bookkeeper of the Year in the Australian Accounting Industry Awards. It was a welcome accolade as recognition for her long career in innovating and caring for the finances of  small businesses and the mentoring of business owners. She has even bigger plans for more projects in 2023 so watch this space!

Tracey's favourite food group is cake and she is partial to the occasional glass of wine.

Bachelor of Business (Accounting)
BAS Agent 247 527 69

What can we do for you? Bookkeeping and then some.


The Basics


Take the 'blah' out of the BAS

Business Insights

Single Touch Payroll

Plotting your Roadmap

Xero Software Training

Rescue Jobs

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