Creating demand with tiny glasses of pink nectar

We spent last Saturday afternoon quaffing copious tiny glasses of pale pink nectar at the Rosé Revolution Festival held in Fish Lane, South Brisbane. Perfect day for it. Brissy had turned on it’s legendary sparkly sunshine and high spirits abounded with all attending dressed in shades of pink to match the wine. The festival coincided with the annual Riverfire event so, not only did we get to drink yummy wine, we also witnessed (in close proximity) the fly-bys of the massive Airforce planes and helicopters without the crowds. Drinks and a show!

We were speaking to the organiser of the Rosé Festival and she mentioned that they host an event at Fish Lane every year on Riverfire to try to bring people into the precinct. Customers notoriously abandon the area opting instead for restaurants and bars with views of the mammoth firework displays. Word to the wise, all those fabulous restaurants in Fish Lane you can never get a booking for, they are eager for your custom on the last Saturday in September. I admire their combined tenacity and creativity in finding a solution to a slow sales period. All the businesses in the area had banded together to organise a great function to draw in afternoon customers hoping they’d stick around into the evening. Well, our group of six sure dropped some coin to help them along the way and made some wonderful memories doing it. That’s the definition of success.

It made me think about how this concept could help other small businesses. Creating a demand when there isn’t any by collaborating with other like-minded peers. Accountants and Bookkeepers are often quiet in March. Maybe we should join forces and offer one day cash flow conferences or sessions on “how to get the most from your accounting software”. I’ll admit that it doesn’t quite have the same ring to it as a “Rosé Revolution” but, if we promise to serve many tiny glasses of rosé, we may be onto a winner. Great idea or just the rosé talking? You decide.